Rise of the DEM Market
Digital Experience Monitoring focuses on the measurement and management of the user experience – both employee and customer – with respect to their applications, services and devices. Traditional IT tools monitor and manage performance from the perspective of technology, while DEM helps IT to understand experience from the user’s perspective.
Digital Experience Monitoring (DEM), Application Performance Monitoring (APM) and Digital Employee Experience Management
DEM and APM are both concerned with optimizing technical performance, but have three major differences:
DEM focuses on performance from the user’s perspective, which is where the term “experience” comes from – while APM focuses on monitoring performance from the perspective of the technology itself. Both play a valuable role, but only DEM is designed from the ground up to monitor and improve how people experience the technology they’re using.
DEM is a broader discipline, covering devices, applications, networks, and other resources – while APM monitors only application performance.
DEM takes an endpoint-centric approach and monitors all the resources the employee interacts with – while APM requires significant setup and tuning per application and therefore is only deployed for a small number of the organization’s most critical applications.
Digital Employee Experience Management builds on DEM, focusing purely on employee experience while adding AI-driven analytics, scoring, sentiment gathering, and automated remediation. Just as the field of Customer Experience has grown to address the full range of customer interactions, Digital Employee Experience Management now serves the distinct needs of the IT organization in monitoring and improving employees’ digital experience. It combines technical metrics and employee sentiment to provide a complete view and objective measurement of employee experience across all resources.
Improving the End-User Computing Experience
At Nexthink, we help you continuously improve technology’s ability to engage, empower and delight people at work, no matter where they work. We give you unprecedented insight into employees’ daily experiences with devices, operating systems, applications, and networks, and provide clear, targeted recommendations for improvement. You gain the insight to diagnose and proactively solve technology issues, even for employees working from home. Nexthink also helps you enable the successful planning, rollout and adoption of technologies like VDI, Office 365, Microsoft Teams and much more.
By continuously measuring experience, recommending improvements and automating action, Nexthink helps you shift from reactive to proactive.
By 2025, 70% of digital business initiatives will require I&O leaders to report on the business metrics of digital experience, up from less than 15% today