How to cut through the fog and navigate the terrains of your end-user landscape
The enterprise end-user base is vast, complex, and ever-changing. IT organizations have traditionally relied on anecdotes and guesswork when it comes to understanding and segmenting these internal customers into persona categories.
Without meaningful personas, IT cannot effectively support their employees’ unique needs and IT’s credibility as business partner to the rest of the organization suffers.
In this webinar, we will explore the following:
- What necessitates end-user personas for the IT organization
- Why it is so hard to build effective personas and what are common pitfalls
- How our powerful Persona Insight tool gives you unprecedented flexibility in constructing meaningful personas that actually solve real IT problems