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G2 Carves Out New Category for Digital Employee Experience Software in support of growing demand for technologies like Nexthink

As demand for digital employee experience rises, new G2 category for program reviews supports technology selection

G2 Carves Out New Category for Digital Employee Experience Software in support of growing demand for technologies like Nexthink

Lausanne / Boston – May. 24, 2021: Nexthink, the global leader in digital experience management software, and G2, a leading source for business reviews, today announced the creation of a new category to help users identify, evaluate, and rate Digital Employee Experience (DEX) Management Software. Nexthink is currently rated number 1 in customer satisfaction under the category of Digital Employee Experience (DEX) Management Software. This new category will help IT buyers and decision makers find and compare options for managing and accelerating their employee experience using the G2 platform. Digital employee experience management software is used to pinpoint technology issues that employees might experience and enable IT teams to proactively solve them. By monitoring and optimizing devices, applications, and other technologies, IT teams can improve the end-user experience, reduce IT costs, and enable greater workforce productivity and satisfaction.  

“G2 is the latest in the technology arena to create a specific category for digital employee experience,” said Yassine Zaied, Chief Strategy Officer at Nexthink. “This new category highlights the demand for DEX in the new era of remote or hybrid working. By creating a specific category, G2 is helping end-user computing teams make better technology selection decisions that help them achieve their mission, which today depends heavily on Digital Experience.” 

While there have been many categories for IT Operations tools such as IT Infrastructure monitoring (ITSM), Application Performance Monitoring (APM) or Configuration Management, what has been missing is a category that is dedicated to platforms that enable IT to have insight into the performance of user devices, optimizing their environments for the best digital experience.   

“We saw the need to create this category to differentiate solutions that go beyond traditional monitoring solutions,” said Tim Handorf, Co-Founder of G2. G2 users can now navigate Nexthink reviews and information within the “Digital Employee Experience (DEX) Management Software category. In addition, Nexthink’s solutions can be found within the “ServiceNow Store Apps” and “Digital Experience Monitoring (DEM)” categories.  

For large enterprises, the move to remote work highlighted areas of frustration around employee’s digital experiences. As the world now shifts to a more flexible hybrid model of working, digital employee experience becomes increasingly important to business productivity and employee engagement. According to Nexthink’s most recent Pulse Report, 96% of IT executives say DEX is essential to their IT departments, compared to 49% in 2019, before the pandemic hit. 

Employee experience is one of the fastest growing IT markets today, and adoption of employee experience solutions is gaining serious traction. To help clarify the landscape Nexthink has created two market maps to help visualize employee experience and digital employee experience solutions. Check out the full market maps here:  

About Nexthink

About Nexthink 

Nexthink is the global leader in digital employee experience management. Our products allow enterprises to create highly productive digital workplaces for their employees by delivering optimal end-user experiences. Through a unique combination of real-time analytics, automation and employee feedback across all endpoints, Nexthink helps IT teams meet the needs of the modern digital workplace. 


About G2 is revolutionizing the way businesses discover, buy and manage software and services. More than three million users per month rely on G2 to help them find and buy the best software for their businesses. The platform has more than a million verified reviews and $100M in total funding invested by IVP, Accel Partners, LinkedIn, Emergence Capital, Pritzker Group, Chicago Ventures, Hyde Park Ventures, industry leaders and founders. G2’s customers include Amazon Web Services (AWS), IBM and Zoom and its most recent funding, a $55M Series C, was announced in October, closely followed by the company’s acquisitions of Siftery and Advocately. 

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