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A recap of marketing's transformation in 2018
We successfully turned over a new website architecturally and aesthetically in record time. We increased pageviews ~100%, increased lead gen 7x, and increased the velocity of change on the website exponentially.
Our previous website's architecture prevented us from taking advantage of millions of dollars in value provided in the WordPress plugin ecosystem. We can now use a flotilla of plugins, not previously available to us, to solve a multitude of business / web challenges.
We successfully implemented a mature marketing technology stack in 1/8 the amount of time it takes most companies. This technology stack includes tens of tools, and thousands of underlying processes.
With the new brand guide we have initiated the slow-moving evolution of logos, colors, typography, messaging, and various business assets,