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Blog Post|4 minutes

Nexthink Named in Gartner’s Guide for Digital Experience Monitoring (DEM)

Nexthink Named in Gartner’s Guide for Digital Experience Monitoring (DEM)
September 1, 2020

We’re proud to announce that Nexthink has been named, once again, as a leading technology vendor in Gartner’s latest Market Guide for Digital Experience Monitoring (DEM). More than ever, the topics in the guide are striking a chord for many Infrastructure & Operations (I&O) leaders. According to Gartner, in the first few months of 2020 inquiries for end-user experience grew five times compared to 2019. They also predict that by 2025, 70% of digital business initiatives will require I&O leaders to report on business metrics from digital experience, up from less than 15% today.

Why all the interest in DEM?

Two key reasons:

  • Post-Pandemic Relevancy– 2020 has left many I&O leaders clamoring for better visibility into their organizations’ endpoint, connectivity, and application performance. The new “work from anywhere” model has sparked more interest in understanding what employees truly experience while working remotely and using different resources (VPN, VDI, home WiFi, etc.).
  • Clear Business Outcomes– This year’s guide loudly echoes what we’ve known for some time here at Nexthink: that superior digital experience solutions can help prevent IT issues and positively impact real business outcomes like employee productivity, revenue, churn, NPS scores and much more.

DEM Technologies: A Key Player in IT Monitoring

According to Gartner, DEM technologies “monitor the availability, performance and quality of experience an end user or digital agent receives as they interact with an application and the supporting infrastructure.” As noted in Gartner’s previous Market Guide, cloud computing can at times leave IT with less control and visibility over their infrastructure, creating a void that the right DEM solution can happily fill.

{What is DEM exactly?}

Application Performance Monitoring (APM) and Network Performance Monitoring and Diagnostics (NPMD) tools often encounter monitoring gaps with regards to device, internet routing, DNS and other infrastructure and network related problems—but DEM solutions can help shine a light on these areas and unlock unique end-user and device-specific insights.

Understanding how people use their digital tools and IT services can be enlightening, but we like to take DEM several steps further. With proactive alerts, automated remediations, targeted employee engagement campaigns and experience scoring in real-time, we can help thousands of IT departments improve their employees’ digital experiences.

Managing the Digital Experience & Impacting Real Business Outcomes

Later in the guide, Gartner describes several ways DEM solutions can enable organizations to deliver tangible business outcomes via technological means. We won’t reveal those examples here but we found ourselves nodding in agreement because our cloud-native solution has made similar strides in addressing our customers’ unique business goals.

In particular, we’ve helped IT departments save thousands of hours in manual work and labor costs; we’ve helped teams repurpose hundreds of perfectly healthy devices; and we’ve helped businesses smoothly transition their office-based workers offsite in rapid time.

We know IT can widen their scope beyond SLAs and technical metrics to positively impact real business outcomes that protect one’s bottom line, reputation, and employee productivity. And we’re pleased to see others advocate this perspective as well.

For more information on how IT departments are using the Nexthink platform click here.

Gartner, Market Guide for Digital Experience Monitoring, 25 August 2020, By Federico De SilvaCharley RichJosh Chessman

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